Hodges Ward Elliott (“HWE”) is pleased to present the opportunity to acquire the 106-room Holiday Inn Express & Suites Montgomery E - EastChase (“Property” or “Hotel”), boasting an A+ location in one of the of the strongest submarkets in all of the south. The Hotel sits within the greater EastChase development, the premier development in the Montgomery metropolitan area. This masonry-built, fee-simple asset offers investors the ability to acquire a top asset in one of the most compelling mixed-use markets in the country.
| ADDRESS: | |
| YEAR OPENED: | 2005 |
| KEYS: | 106 |
| STORIES: | 4 |
| GROSS BUILDING AREA: | 63,974 SF |
| LAND AREA: | 2.79 Acres |
| CONSTRUCTION TYPE: | Masonry |
| MEETING SPACE: | 1,694 SF |
| F&B: | Complimentary Breakfast |
| AMENITIES: |
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| PARKING: | Complimentary On-Site Parking |
| INTEREST CONVEYED: | Fee Simple |
| MANAGEMENT: | Unencumbered |
| LABOR: | Non-Union |
Investment Highlights
HIGHLY VISIBLE, INFILL POSITIONING IN PREMIER EASTCHASE SUBMARKET
At the intersection of I-85 and Alabama Highway 110, the Property is located at one of the most-trafficked corridors in all of Alabama, with roughly 70,000 cars driving through each day. The Holiday Inn Express further benefits from its location near EastChase, a major 330-acre mixed use development in the Montgomery metropolitan area, which encompasses Autauga, Elmore, and Montgomery counties. The 2002 opening of The Shoppes at EastChase, catalyzed development in the EastChase area, which now includes three major shopping centers with over 1.3 million square feet of retail space. It features anchor stores such as Costco, Dillard’s, Target, and Kohl’s, as well as over 30 businesses and restaurants. The development also boasts a two-mile tree-lined parkway, and a 100,000-squarefoot class A office building, making it the premier shopping venue for central Alabama.
HIGH PERFORMER, STRONG IN-PLACE CASHFLOW
The Holiday Inn Express has been one of the strongest-performing select-service hotels in the Montgomery market, achieving more than $92 RevPAR over the last twelve months, representing 7% year-over-year growth. This performance places the Property at the top of its competitive set, with a 126% penetration index.
RENOVATION UPSIDE TO BE UNLOCKED VIA PIP
The Property presents a clear value-add opportunity through the upcoming PIP, allowing a new owner to enhance positioning and drive incremental top-line growth.
INCREDIBLE ACCESSIBILITY / DRIVE-TO MARKET
The Hotel is strategically located off I-85, and positioned near key routes such as I-65 and US-231, the Hotels provide seamless connectivity to significant areas that include downtown Montgomery, Auburn, Atlanta, Birmingham, Huntsville, and Mobile. Guests can easily reach downtown Montgomery and Atlanta via I-85, while I-65 offers direct routes to Birmingham to the north and Mobile to the south. Additionally, US-231 facilitates convenient travel to Troy.
Montgomery is also a major travel hub, drawing vacationers from states like Tennessee, Kentucky, Georgia, and the Midwest. Its strategic location along a key corridor makes it a vital gateway to the Alabama and Florida Gulf Coast, attracting travelers en route to some of the most popular vacation destinations in the region. This prime positioning not only boosts local tourism but also cements Montgomery as a crucial stopover for those heading to the Gulf coast.
CLEAN INVESTMENT OPPORTUNITY
The non-union, fee-simple interest in the Holiday Inn Express is being offered free and clear of existing management and financing, affording new ownership maximum optionality in the future operation and capitalization of the Hotel.
MONTGOMERY SURGING SUNBELT MARKET
Since 2019, Montgomery has experienced significant economic expansion, with more than $3.6 billion in new investment and over 4,600 jobs created across the metropolitan area. Most recently, the city attracted approximately $1.2 billion in additional investment, ranking among the top markets in Alabama for both job creation and total capital investment. This sustained momentum reflects Montgomery’s diversified economy, supported by government, military, manufacturing, and logistics sectors, including the stabilizing presence of Maxwell Air Force Base and Gunter Annex.
Montgomery is strategically located within the Southern Automotive Corridor, positioned between Hyundai’s manufacturing plant in Montgomery and Kia’s West Point Assembly Plant in LaGrange, Georgia. This central location generates steady lodging demand from engineers, suppliers, and corporate staff traveling between the two facilities, reinforcing Montgomery’s role as a regional hub for the automotive industry. The market is further supported by major employers such as UPS, US Foods, Koch Foods, and Rheem Water Heaters, while recent large-scale projects from Amazon and Meta signal continued corporate investment and long-term growth in the area.
